SWEAR, a pioneering force in digital content authentication, has secured a coveted spot on Inc.’s 2025 Best in Business list, recognized for both Social Good and Innovation. This prestigious acknowledgement underscores SWEAR’s critical mission: to safeguard vital digital content with cutting-edge, AI-resistant authentication technology in an era where AI-generated videos and deepfakes are rapidly eroding trust in digital media across various sectors.
Inc.’s Best in Business: A Showcase of Entrepreneurial Excellence
The annual Best in Business list compiled by Inc. Magazine celebrates entrepreneurial excellence and exceptional execution. Each year, the list spotlights companies and leaders who have spearheaded groundbreaking projects and initiatives, delivering significant impact to their respective industries, customers, and the prospects for future growth. Inc.’s editorial team meticulously evaluates each application, judging them on the strength of their breakthroughs and innovations over the past year. The 2024 list featured prominent innovators such as MNTN, Scribe, and Zip.
The Growing Threat of Deepfakes
The proliferation of AI-generated deepfakes and manipulated media presents a significant challenge, making it increasingly difficult to discern fact from fiction. This erosion of trust has far-reaching consequences, impacting court cases, criminal investigations, political reporting, finance, and security. According to a recent Fortune Business Insights report, the global deepfake technology market was valued at $7.58 billion in 2024 and is projected to reach a staggering $38.45 billion by 2032, highlighting the escalating need for solutions that combat manipulated media.
SWEAR’s Innovative Solution
SWEAR confronts the challenges posed by AI-manipulated media by protecting content at its point of origin. Its patented technology meticulously maps the “digital DNA” of every frame, pixel, and sound bite, permanently anchoring this data in an immutable blockchain ledger. This creates a tamper-proof chain of authenticity. The platform offers a reliable chain of evidence, enabling businesses to defend against AI-driven manipulation within a system designed to safeguard authenticity without compromise.
SWEAR’s Commitment to Trust and Transparency
“We built the SWEAR platform to give people clarity in a world where our ability to distinguish fiction from reality is at stake,” said Jason Crawforth, CEO of SWEAR. “When someone views a recording, whether on social media or a surveillance system, they should know for certain they’re looking at what actually happened. Being named to Inc’s Best in Business list reinforces our commitment to protect public trust in digital media and drives our team to keep providing technology that supports professionals who rely on video data in mission-critical environments.”