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Axis Communications Names Ettiene Van Der Watt as New APAC Vice President
New Leadership for Asia Pacific Region
Axis Communications, a global frontrunner in network video technology, has announced the appointment of Ettiene Van Der Watt as its new Vice President for the Asia Pacific (APAC) region. The appointment, effective October 1, 2025, signals a strategic move to further solidify Axis’s presence and drive innovation in this vital market.
Seasoned Leader Takes the Helm
Van Der Watt brings a wealth of experience to the role, boasting over 18 years in the industry, with more than 14 years spent at Axis. His journey within the company has seen him excel in various leadership positions spanning engineering, business development, and regional management. Most recently, he served as Regional Director for the Middle East, Turkey, and Central Asia, where he successfully navigated the business through diverse markets and significantly strengthened Axis’s footprint in the region.
He is recognized as a champion for smarter systems, sustainable practices, and forward-thinking solutions, consistently shaping how Axis collaborates with customers to achieve lasting impact.
Strategic Vision for APAC
“Asia Pacific is a dynamic and strategically vital region for Axis,” stated Peter Lindstrom, Executive Vice President at Axis Communications. “With Van Der Watt’s leadership and global perspective, we are confident he will guide us into the next phase of growth by strengthening our partner ecosystem and expanding our market presence. Just as importantly, his focus on innovation and collaboration will help elevate the customer experience with Axis, ensuring we deliver greater value and trusted solutions across this diverse region.”
A Thought Leader in Security
Throughout his career, Van Der Watt has been a prominent voice in the security industry. A frequent speaker at major events, he regularly shares his insights on emerging trends, innovation, and the crucial role of sustainability in security. Under his guidance, Axis has forged partnerships with organizations like Moro Hub to advance integrated physical security platforms, demonstrating a strong commitment to collaborative growth and industry leadership.
Van Der Watt’s Vision for the Future
Commenting on his new role, Van Der Watt expressed his enthusiasm: “It is an honor to lead Axis in Asia Pacific. This region’s diversity and growth present tremendous opportunities. I look forward to working with our teams, partners, and customers to drive innovation, expand our ecosystem, and help build safer, smarter, and more sustainable societies across APAC.”
This appointment underscores Axis’s commitment to accelerating growth, strengthening its partner network, and continuing to deliver reliable solutions that shape the future of safety and security in the Asia Pacific region.
