Eagle Eye VP: AI Integration Presents a Big Challenge

Eagle Eye Networks is making a bold play: It believes that security firms aren’t just clamoring for AI, but desperately need a way to orchestrate the AI chaos.

The time has come to bring order to the “AI chaos” currently flooding the security industry, according to Cooper Briscoe, Vice President of Marketing at the Austin, Texas-based firm.

In an interview at ISC West 2025, Briscoe shared Eagle Eye’s vision: unifying AI solutions through a flexible, cloud-native platform that seamlessly integrates multiple AI sources into a single, powerful ecosystem.

While AI dominated conversations at the show, Briscoe stressed that the real hurdle lies in managing the sheer volume of AI solutions. “What’s going to be needed is organizing a little bit of that AI chaos,” Briscoe explained. “People are developing terrific AI on the edge. We’re developing terrific AI in the cloud. But you need to find a way to make the most out of it.”

The company is tackling this challenge with what Briscoe calls a “three-pronged approach” to AI integration: developing its own cloud-based AI analytics, incorporating edge-based AI from camera manufacturers, and integrating AI from specialized technology partners.

Briscoe draws a parallel between this integration challenge and the smart home market’s growing pains a decade ago. “About 10 years ago, we’d be having a conversation about the fact that we have these exciting new things in the smart [home],” he noted. “But there are a lot of different devices, and ultimately, whoever could manage that in a simplified UI and ecosystem became the real conversation.”

The company recently unveiled “Automations,” a rules-based system designed to trigger actions based on AI-detected events, enabling security professionals to create conditional responses that go far beyond simple notifications.

Automations are designed to transform standard security cameras into sophisticated business intelligence tools. As an example, Briscoe cited a Theft Deterrence Automation, which could prevent potential catalytic converter theft at a car dealership by using AI to detect after-hours movement, triggering a connection with a professional monitoring station and initiating an audio warning to deter the potential thieves.

“If I can pull that into a system that has an events database and a rules engine that gives me the ability to say when these things occur, I can tie those to more than just push notifications on my phone or emails,” Briscoe explained.

Market Positioning

Eagle Eye Networks positions itself as a “true cloud” provider, not a hybrid one, though Briscoe clarified that the company does support local storage through cloud-managed video recorders, offering the added benefit of cloud backup and syncing. Unlike competitors, Eagle Eye continuously synchronizes data, rather than retrieving it from local storage only when needed.

“The difference between our local storage and other people’s local storage in a hybrid world is that we are syncing what’s happening locally, and we can bring it to the cloud at all times,” Briscoe said.

This approach enables what Briscoe calls “calendar-based retention,” guaranteeing specific retention periods instead of storage estimates based on device capacity. “You want 30 days, you get 30 calendar days. You want five years, you get five years,” he said.

Financial implications for clients: moving to an OPEX model

Eagle Eye’s clients are increasingly looking to shift their security investments from a CapEx to an OpEx model, according to Briscoe. To meet this demand, the company has introduced new pricing models, including “Eagle Eye Complete,” which reduces upfront hardware costs in favor of subscription-based payments with lifetime warranty coverage and improved subscription pricing.

“No longer do you need to have a conversation about how many megapixels of the camera, how many days of retention,” Briscoe explained. “We’ve just covered 90% of what people want in a single, low price point.”

Eagle Eye Complete also empowers integrators to generate additional recurring revenue beyond just camera installation and basic recurring fees, helping them build a strong, profitable business with predictable revenue streams.

Briscoe emphasized that the goal is to deliver tangible value to the end user by solving their specific pain points, not simply offering a subscription in lieu of a one-time payment. By developing custom analytics tailored to address those pain points, Eagle Eye can transform the conversation from video being a utility expense to a revenue-protecting investment.

“Some of our banking clients are battling ATM theft crimes. If I’m managing 40 credit unions as an example, I’m losing upwards of $300,000 every time an ATM is stolen,” Briscoe said. “If we can partner with those customers and build custom analytics that focus on ATM theft attempts and we can reduce by 30% to 50%, we’re no longer having a conversation about viewing a subscription service to a video management system like a utility bill. We are delivering real value to the customer.”

Another common pain point is the desire for unified systems. “An end customer doesn’t want to have a solution where they’re running this access control system, they’re buying sensors from somebody else, and they have a third system for video,” Briscoe said.

To address this, Eagle Eye has integrated sensors directly into their platform for applications like flood detection, leak detection, indoor air quality, and vape detection. Eagle Eye boasts a vast and constantly expanding technology partner ecosystem, further extending the power of its VMS.

Competitive Landscape

However, as the cloud security market becomes increasingly crowded, Eagle Eye faces growing competition.

With cloud-based security solutions becoming more commonplace, Briscoe stressed that Eagle Eye differentiates itself through its unwavering commitment to the channel, focus on cybersecurity, continuous investment in R&D, an open platform that seamlessly integrates with third-party tech providers, and compatibility with thousands of camera makes and models, including existing cameras.
“We are not difficult to do business with. We are not difficult to integrate with. We’re not charging anybody to write an integration,” Briscoe stated. “We are making it as easy as possible for people to use our video management system. That’s what it boils down to.”

This openness, combined with its three-pronged AI strategy, allows Eagle Eye to maintain a competitive edge even as specialized AI providers emerge.