Indonesia’s Security Market: Tech’s Leading Edge

Indonesia’s security market is booming, fueled by a growing desire for advanced technologies that address both security and broader operational goals. Let’s delve into some of the key trends shaping the security landscape in this dynamic nation.

AI Takes Center Stage

Artificial intelligence is undoubtedly a leading trend in Indonesia’s security sector.

“AI continues to be one of the dominant trends in security technology in Indonesia,” says Hatmadita Ramuny, Co-Founder of Aetherica. “Its adoption is being driven by increasing usage across both public and private sectors, along with the growing involvement of local developers in creating customized AI solutions tailored to various industries. In the security sector, AI-powered applications such as intelligent surveillance, computer vision, machine learning, and predictive analytics are gaining significant interest and adoption, further enhancing security capabilities across the country.”

Alfredo Endon, Business Development Manager at PT. Indostar Security, echoes this sentiment: “We all know that AI has become a top trending topic globally, and Indonesia is no exception. In Indonesia, AI is undeniably the most popular security technology trend, transforming various industries. AI is increasingly used in residential areas and high-rise buildings, where human and vehicle classification systems help create safer environments by reducing false alarms. As AI continues to evolve, it plays a key role in centralizing security systems for smarter, more effective surveillance and predictive threat detection.”

However, some industry observers urge a more cautious approach to AI adoption. Heng Dju Ong, MD of PT. Mega Teknologi Utama, notes, “AI per se is catching up but not really in practical sense as some of these edge (devices) are also not that good in terms of accuracy … all in all, the efficient pricing push from mainland China brands are dominating Indonesian market – this is probably similar in the Asian countries except for Japan, Singapore and Taiwan.”

Intelligent Transportation Gains Momentum

Intelligent transportation systems are also gaining traction in Indonesia, leveraging advanced technologies to tackle various transportation challenges. “Automatic license plate recognition (ALPR) technology is gaining traction for efficient parking management,” Endon points out.

Sean Conti, Sales Manager for Indonesia at Apollo Security, adds, “The Indonesian police have been actively implementing the use of Electronic Traffic Law Enforcement (ETLE), a system using smart cameras to identify traffic violations and vehicle registrations automatically.”

Smart Homes on the Rise

The concept of the smart home is resonating with Indonesian consumers. “Housing, villa’s apartments and other residential places have been utilizing the smart lock system and other home automation systems as it is exciting and new, advance, secure and convenient towards the middle and higher Income Indonesian citizens,” says Conti. “In general, Indonesian people are becoming aware to the trends and needs of security systems in particular CCTV, advance door locks and home automation solutions.”

Prioritizing Worker Safety

Indonesia places a strong emphasis on workplace safety, with regulations in place to protect workers in high-risk sectors like manufacturing and construction. Organizations are increasingly turning to technology to ensure worker well-being.

“When you look at industries who work in hazardous or dangerous areas, PPE systems are a must to ensure safety in hazardous areas. These systems are all about protecting workers while keeping everything secure,” Endon explains. “And, some safety management systems are being integrated with HR and access control — this is huge for organizations that need to manage who’s coming in and out of restricted areas, but also to check if an individual still has the eligibility to access the area. It’s really helping streamline operations and make everything safer.”

Cybersecurity: A Growing Concern

Cybersecurity is a significant challenge for security players in Indonesia, driving awareness and growth in this relatively new field.

“Indonesia is still new towards cybersecurity – a lot of important institutions does not have the awareness of cybersecurity,” Conti observes. “Cybersecurity is new in Indonesia and I believe there is a lot of growth to be expected here as people are getting more and more aware for the need of cybersecurity.”