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Video surveillance remains a cornerstone of security, safeguarding people, assets, and infrastructure worldwide. But how did the global video surveillance industry fare in 2025, and what does the future hold? In this exclusive interview, asmag.com speaks with Josh Woodhouse, Lead Analyst and Founder of Novaira Insights, to dissect the latest video surveillance market trends, regional dynamics, and the pivotal technologies reshaping the industry. Plus, a sneak peek into 2026 reveals emerging innovations and their potential impact on the future of video surveillance.
2025: A Year of Diverging Fortunes in Video Surveillance
Q: Can you provide an overview of the global video surveillance market in 2025? What was the prevailing sentiment, and did the market experience growth? What were the primary drivers?
A: The global video surveillance market is projected to grow by 1.7% in 2025. However, this growth masks a significant divergence: a 5.2% decline in the Chinese market contrasted with a robust 6.1% growth in the rest of the world (excluding China).
Regional Growth Hotspots
Q: Which geographic regions experienced the most significant growth in video surveillance during 2025, and what factors fueled this expansion?
A: The highest growth markets are anticipated to be in the Middle East, South America, Southeast Asia, and India. These emerging markets benefit from lower saturation levels compared to North America, Western Europe, and China. Demand in these developed regions primarily centers on replacing existing equipment. In contrast, emerging markets see demand for both new installations and replacements, driving a higher overall growth rate.
Another catalyst for growth in 2025 is the fulfillment of pent-up demand following elections and shifts in government spending that constrained growth in 2024.
China’s Continued Decline
Q: After a 7.8% decline in 2024, how did the Chinese video surveillance market perform in 2025? Do you foresee any growth, and if so, what would be the driving forces?
A: The Chinese market is expected to continue its decline in 2025. Novaira Insights does not anticipate a return to the high-growth rates previously seen in the Chinese domestic market over the past decade.
Trending Technologies
Q: Which video surveillance technologies gained traction and momentum in 2025, and how did they address specific challenges or pain points for customers and users?
A: Demand for both AI and cloud solutions continues to rise. AI has primarily been deployed to enhance the accuracy of video analytics. While some platforms offer system-wide intelligent automation, adoption remains limited. Cloud solutions are gaining momentum, particularly in North America.
Key Challenges in 2025
Q: What were the major challenges facing the global video surveillance market in 2025, and are these expected to persist? How are video surveillance companies addressing these challenges?
A: Key challenges include trade tariffs, the transition to recurring revenue models, regulatory compliance, cybersecurity concerns, and recruitment difficulties. These issues are expected to remain relevant in 2026.
Looking Ahead to 2026: Growth and Innovation
Q: What is the outlook for the global video surveillance market in 2026 compared to 2025? What will drive growth, and what new innovations are anticipated in the near future?
A: The global market is forecast to grow by 3.1% in 2026. However, this growth will again be characterized by a decline in China (4.5%) and growth in the rest of the world (7.4%).
Emerging Camera Innovations
Innovations on the camera front will include enhanced performance in multi-sensor cameras with more diverse sensor configurations. Future models are expected to integrate visible light, radar, lidar, and uncooled thermal sensors, providing more comprehensive situational awareness. We’ll also see camera vendors offering additional IoT sensors to enrich security ecosystems.
Wireless and AI Advancements
We will continue to see improvements in truly wireless cameras powered by solar energy, batteries, video analytics, and potentially 5G connectivity, making them viable replacements for traditional outdoor cameras, including those monitoring building exteriors and parking lots. There’s significant activity in North America, particularly for temporary trailer cameras, and we anticipate this approach expanding into more diverse models with smaller form factors.
System-Wide Intelligence
Generally, for surveillance systems, the ability to add more AI will continue, with improvements to system-wide intelligence and greater AI functionality built into VMS and security platforms. This will include more features marketed as agentic AI. We’ll also continue to see the shrinking of AI models to offer greater, more general inference on low-powered edge devices.
